Having thrived in both B2B and B2C worlds, how do you bring those insights into marketing complex IT services?

At the core, whether B2B or B2C, people want clarity and confidence in their decisions. My B2C background taught me the importance of connection and simplicity, while my B2B experience reinforced the need for precision and measurable outcomes. At Myriad360, I draw on both to simplify the complex, focus on what clients truly care about, and ensure our value comes through in both the strategy and the results.

How do you position Myriad360 not just as an IT vendor or consultant, but as a true strategic ally for customers?

It starts with listening. Our clients don’t need more noise; they need someone who understands their challenges and stands shoulder to shoulder with them. We show up with honesty, deliver with precision, and stay invested for the long term. When clients see that level of commitment, they stop thinking of us as a vendor and start seeing us as part of their team.

In what ways is AI driving new IT service opportunities for Myriad360, and how do you bring that to the marketing forefront?

AI is changing the game, but not every new tool is right for every business. Our role is to cut through the hype, evaluate what actually moves the needle, and help clients apply AI in ways that drive real impact — whether that’s stronger security, faster operations, or smarter decision-making. In marketing, I focus on making that practical and relatable: less “buzzword,” more “here’s how this helps your business today.”

What metrics or KPIs do you measure to prove that Myriad360 delivers above-market value in a space often perceived as “commoditized”?

For us, the strongest measure of value is trust. Retention matters, but it’s even more meaningful when a client expands the relationship and asks us to support their entire infrastructure — that’s when we know we’re making a real difference. We pair that with metrics like satisfaction, account growth, and win rates, always grounded in radical transparency. If something’s working, we show it. If something isn’t, we show that too, because clients deserve clear, honest data to make the best decisions.

How do you tap into partner and alliance networks to boost demand generation in tough enterprise markets?

Partnerships multiply value when they’re built on shared goals and trust. We collaborate closely with our partners to co-create programs, align field teams, and tell a unified story to the market. By being transparent with each other and with clients, we build confidence that the solutions we’re delivering together are stronger than what any one of us could do alone.

How do you see martech stacks evolving to meet the demands of tomorrow’s IT marketers?

Tomorrow’s martech stacks will need to be leaner, smarter, and more connected. Marketers want fewer disconnected tools and more unified insights that help them act quickly and personally at scale. The winning stacks will be those that help us move with agility while giving us clear, reliable data we can share openly with our teams and clients — that transparency builds trust in both the tools and the outcomes.

As a 7-time CRN Women of the Channel honoree, how has that recognition influenced your leadership style and career trajectory?

The recognition is humbling, but it also comes with responsibility. It’s pushed me to lead with openness, to mentor generously, and to encourage others, especially women in tech, to see themselves in leadership roles. My style is rooted in trust and empowerment: setting high expectations, being transparent about challenges and successes, and creating the kind of environment where people feel supported to do their best work.