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Thinks - Inside The Minds Shaping Modern Marketing

Inside The Minds Shaping Modern Marketing

Marketing is no longer a function,
it's the growth engine.

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INTRODUCING

100 DAYS 100 CMOs

An unprecedented interview series capturing the insights, strategies, and visions of 100 marketing leaders.

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Payal Roy Choudhuri on VMware Displacement & the Rise of Control-First Buying

Cloud • Apr 8, 2026 • 10 mins read

Payal Roy Choudhuri of Platform9 explains how VMware disruption is reshaping enterprise buying, where trust, control, and perception drive infra decisions.

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Payal Roy Choudhuri on VMware Displacement & the Rise of Control-First Buying

Why Outcomes-as-a-Service Breaks the Conventional Revenue Acquisition Playbook, with Doug Kimball

Marketing • Apr 1, 2026 • 10 mins read

Doug Kimball on why Outcomes-as-a-Service challenges traditional SaaS models, and what it takes to reposition sales, messaging & GTM for result-driven delivery.

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Why Outcomes-as-a-Service Breaks the Conventional Revenue Acquisition Playbook, with Doug Kimball

Eric Hernandez on Fixing the Most Broken Market in Work

HR • Mar 19, 2026 • 10 mins read

Eric Hernandez on the future of work, flexible staffing, and rebuilding trust in hiring. A deep dive into workforce platforms, AI, and modern job realities.

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Eric Hernandez on Fixing the Most Broken Market in Work

THINKS Interviews

Real insights on strategy, innovation and leadership from the marketers driving business impact.

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Payal Roy Choudhuri on VMware Displacement & the Rise of Control-First Buying
READ NOW →
Why Outcomes-as-a-Service Breaks the Conventional Revenue Acquisition Playbook, with Doug Kimball
READ NOW →
Eric Hernandez on Fixing the Most Broken Market in Work

Guest Articles

Guest contributions that explore innovation, disruption, and forward-looking ideas...

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THINKS News

Stay informed with latest updates, announcements, and developments from across the industry, covering trends, organizations, leaders, and policies shaping marketing.

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Canva Acquires Simtheory and Ortto to Expand AI Marketing Workflow

Canva Acquires Simtheory and Ortto to Expand AI Marketing Workflow

Canva announces the acquisitions of Simtheory and Ortto, integrating agentic AI and marketing automation to power the full campaign lifecycle.

April 13, 2026

LoopMe Launches Chartboost Direct to Connect Brands with In-App Supply

LoopMe Launches Chartboost Direct to Connect Brands with In-App Supply

LoopMe introduces Chartboost Direct, an AI-powered SDK infrastructure providing mobile app publishers direct access to premium global brand demand.

April 13, 2026

JWX and QuantumPath Announce Exclusive Agentic Media Buying Agreement

JWX and QuantumPath Announce Exclusive Agentic Media Buying Agreement

JWX partners with QuantumPath to launch a multi-DSP agentic orchestration layer, automating cross-platform campaign setup and optimization for traders.

April 13, 2026

Why CMOs
Should Care

"The best marketers are strategic thinkers first, executors next."

Strategy Impact

These insights directly influence C-Suite decision-making and long-term strategic planning.

Revenue Relevance

Connect marketing initiatives to measurable business outcomes and revenue growth.

Future Readiness

Stay ahead of industry shifts and emerging trends before your competitors do.

Think Timeline

The Evolution of Marketing Strategy

Past

Where We've Been

Traditional Marketing Focused On Broad Reach and Brand Awareness Through Mass Media Channels.

Now

Current State

Data-driven, personalized experiences at scale powered by AI and Automation.

Next 12 Months

Future Vision

AI-Integrated predictive modeling and hyper-automated customer journeys.

Thinking Is The New Competitive Advantage

Join the community of forward-thinking marketing leaders

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500+

Think Pieces Published

99%

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