Source : Business Wire

Adobe today announced the completion of its acquisition of Semrush Holdings, Inc., a leading brand visibility platform, enhancing its ability to offer businesses more capabilities to drive discoverability and conversion as AI interfaces and agents become a primary way for customers to discover, evaluate and engage brands. Customer experience orchestration (CXO) is rapidly changing in the era of agentic AI, as agents become critical partners that can help accelerate complex workflows and deliver stronger business outcomes.

Quick Intel

• Adobe data shows AI traffic to U.S. retail sites increased 269% year over year (March 2026).

• Acquisition adds SEO, Generative Engine Optimization (GEO), and Agentic Search Optimization (ASO) capabilities.

• Semrush used by over 28 million users globally from startups to Fortune 500.

• Semrush has spent more than 17 years helping marketers scale and grow.

• Adobe CX Enterprise includes content supply chain, customer engagement, and brand visibility.

• Integration includes Adobe Experience Manager, Adobe LLM Optimizer, Adobe Commerce, AEP, and Adobe Brand Concierge.

Redefining Customer Experience Orchestration for the Agentic Era

Adobe is redefining CXO with the recent introduction of Adobe CX Enterprise, a new end-to-end agentic AI system with an intelligence and governance layer spanning content supply chain, customer engagement and brand visibility. Adobe CX Enterprise simplifies the process of bringing together data and content across fragmented systems to deliver personalized experiences at scale, with AI agents that can orchestrate workflows based on defined goals. The need for brand visibility has never been greater. While AI traffic to U.S. retail sites increased 269% year over year, businesses have significant gaps in AI-led brand visibility. With the acquisition of Semrush, Adobe expands its ability to serve marketers at every scale, from small businesses to global enterprises, with solutions for SEO, GEO, and ASO to close those gaps.

Unlocking New Value Across the Combined Portfolio

Adobe is expanding on Semrush's deep customer adoption to unlock new value across the combined portfolio, uniting Semrush's discoverability intelligence with Adobe's brand visibility and agentic web solutions to power more connected, actionable experiences. This includes Adobe Experience Manager, Adobe LLM Optimizer, Adobe Commerce, Adobe Experience Platform (AEP) and AEP-powered apps and Adobe Brand Concierge, to address the dual challenge of ensuring a brand is visible across AI surfaces, while deepening direct engagement with customers on owned properties. As customer engagement shifts to include natural, conversational interactions, consumers aren't just searching — they're increasingly turning to LLMs to guide and shape their purchasing decisions. At the same time, AI agents are increasingly influencing how they discover and engage with brands.

About Adobe

Adobe empowers everyone to create through industry-leading platforms and tools that unleash creativity, productivity and personalized customer experiences.

About Semrush

Semrush, an Adobe company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry's most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.