Source : GlobeNewswire

B2B Marketing has announced the launch of its latest cohort for the AI-Powered ABM training course. Scheduled to run across four sessions on October 6, 13, 20, and 27, the program is specifically designed for B2B marketers who currently utilize tools like ChatGPT or Copilot but aim to evolve beyond surface-level outputs. The course focuses on leveraging artificial intelligence to execute smarter, more personalized account-based marketing strategies that drive actual business value.

Bridging the AI Skills Gap in Marketing

The program arrives at a critical time for the industry, as approximately half of B2B marketers acknowledge a significant AI skills gap, while 70 percent report receiving no formal training. Led by Orla Murphy, Founder of mavenB2B, and Jake Bird, Founder of JI Marketing, the course seeks to provide the strategic methodology necessary to turn high-speed AI output into high-quality marketing intelligence.

"Most marketers are being told to 'use AI' without the strategic clarity that makes it useful," said Orla Murphy. "AI doesn't fix unclear ICPs or vague value props. It just produces more of them, faster. This course gives marketers the foundations and the practical methodology to make AI genuinely useful in their day-to-day work."

A Four-Week Modular Curriculum

The training is structured into four progressive modules, combining live demonstrations with hands-on exercises:

• Week 1: Strategic Foundations: Focusing on Ideal Customer Profiles (ICPs), account prioritization, and essential AI toolkits.

• Week 2: Structured Prompting: Transitioning from "lazy" prompting to advanced frameworks that generate deep account intelligence.

• Week 3: Stakeholder Mapping: Using AI to map buying groups, understand stakeholder priorities, and align value propositions.

• Week 4: Content Personalization: Creating stakeholder-specific content and adapting single assets across multiple channels.

Practical Outcomes and Enrollment

Participants in the program will graduate with a tested methodology, a reusable prompt library, and a completed intelligence pack for their primary target account. The sessions are delivered virtually via Zoom and are tailored to accommodate marketers at various levels of AI maturity. To ensure an interactive environment, spots within the cohort remain limited.

Interested professionals can book their place at b2bmarketing.net/trainings/ai-powered-abm. The organization has provided the discount code AIABM10 for a 10 percent reduction at checkout.