Source : Business Wire

Bloomreach, the AI company specializing in personalization, has announced the general availability of its Loomi marketing agent, a new solution designed to transform how marketing campaigns are created and executed. The agent converts a single prompt into a fully built campaign workflow, leveraging real customer data to deliver personalized engagement at scale.

Built on the Loomi agentic personalization platform, the marketing agent combines data-driven intelligence with advanced AI models to understand customers in context rather than relying on traditional segmentation. This enables brands to deliver more relevant experiences designed to build long-term customer loyalty beyond the initial interaction.

AI-Driven Shift in Campaign Creation

The Loomi marketing agent is designed to move marketing teams away from manual, time-intensive campaign building toward autonomous, AI-assisted execution. Instead of starting with briefs and segmented lists, marketers can simply provide a prompt, and the agent generates a complete campaign workflow.

The system is built to not only accelerate production but also enhance precision, ensuring campaigns are aligned with customer intent and behavioral signals rather than static audience segments.

Personalization Beyond Segmentation

A core focus of Loomi is shifting personalization from a segmented approach to an individual-level experience model. By analyzing real customer data, the platform creates dynamic targeting strategies that adjust messaging, timing, and content based on user behavior and intent.

As Anirban Bardalaye, Chief Product Officer at Bloomreach, explained, customer acquisition and retention require fundamentally different strategies, and personalization plays a critical role in bridging that gap. The Loomi marketing agent is designed to operationalize personalization at scale, making it a core function of campaign execution rather than a supplementary tactic.

Proven Impact on Marketing Performance

Early adoption of the Loomi marketing agent has already demonstrated measurable results. Brands such as 260 Sample Sale reported a 2.4x higher conversion rate while reducing the number of targeted customers by 82% in a “last chance” campaign. These results highlight the platform’s ability to improve efficiency while simultaneously increasing campaign effectiveness.

According to Laura DiGiovanna, Head of Marketing at 260 Sample Sale, the agent enhanced both segmentation quality and campaign precision, enabling teams to focus on high-intent customers with greater accuracy than traditional methods.

Core Capabilities of Loomi Marketing Agent

The Loomi marketing agent introduces several key capabilities designed to support end-to-end campaign automation:

• Conversational Campaign Building: Enables marketers to create campaigns from simple prompts in minutes
• AI Segmentation and Targeting: Builds optimized audiences using customer data and marketing intelligence
• Content Creation and Personalization: Generates brand-aligned messaging tailored to individual customer context
• Journey Orchestration and AI Timing: Uses real-time behavioral signals to determine optimal engagement moments
• Built-In Guardrails and Security: Ensures enterprise-level compliance with GDPR, audit trails, and access controls

These capabilities are designed to give marketing teams both speed and control, allowing AI to handle execution while humans maintain oversight.

Expanding the Role of AI in Customer Experience

The introduction of Loomi reflects Bloomreach’s broader vision of embedding AI into every stage of the customer journey. By integrating across email, web, messaging, mobile apps, and search, the platform enables real-time personalization across multiple touchpoints.

Bloomreach continues to support more than 1,400 global brands, including American Eagle, Sonepar, and Pandora, positioning itself as a key player in AI-powered customer experience transformation.

 

About Bloomreach

Bloomreach personalizes the customer experience for brands around the world. Loomi AI, its agentic platform, understands every customer in context — then tailors their experience in real time. Connected to applications at every touchpoint, Loomi AI brings personalization to life across email, web, messaging, mobile apps, search, and more. From retail to financial services, hospitality to gaming, Bloomreach powers end-to-end experiences for 1,400+ global brands, including American Eagle, Sonepar, and Pandora.