iMotions, the world's leading software platform for human behavior research, has announced the launch of iMotions Online, a new browser-based research platform designed to help advertisers, creative teams, and insights professionals test, compare, and refine content before launch. Built for remote use, the platform offers a flexible and scalable approach that moves from concept to decision faster using webcam-based behavioral measures, benchmarked ad testing, and AI-powered predictive insights to measure attention and emotion.
iMotions Online combines webcam-based eye tracking, facial expression analysis, respiration monitoring, survey tools, and AI-powered predictive insights in a single online environment. The platform is built to evaluate and optimize creative content including ads, video, packaging, and other visual stimuli. With its remote-first architecture, marketing teams can tailor testing to their specific needs while maintaining efficiency in their marketing technology stack.
By pairing how audiences verbally respond with how their physiology responds nonconsciously, the platform provides a clearer, moment-by-moment view of attention, emotion, and engagement. This helps teams identify what is working, what is confusing, and what needs to be refined before launch.
iMotions Online offers a tiered workflow with three study types tailored to different stages of creative development. Predictive AI Benchmarking provides fast, directional feedback without respondents, allowing teams to upload video creative and receive benchmark scores and AI-generated summaries in minutes.
Media Analytics helps users test video creative with real respondents, identify high- and low-performing moments, and compare results against benchmarked norms by market, category, and geography. Behavioral Research Online supports custom studies that combine attention, emotion, and physiological response for deeper behavioral analysis and creative diagnostics on ads, video, packaging and digital concepts.
The platform is built on iMotions' database of more than 100,000 tested video ads, including more than 20 million faces analyzed, providing unmatched benchmarking of real human emotion and responses. With benchmarks segmented by market, category, and geography, iMotions Online gives users global context and stronger comparative insight for marketing in SaaS, IT and technology products.
Designed to support rigorous remote research, iMotions Online makes it possible to build multi-stimulus studies with randomization, counterbalancing, and conditional logic, all without coding. Users can connect directly to global panel providers, send respondents a single shareable link to join in their browser, and analyze results with full data export for SPSS, R, Python, or other preferred tools. The platform also supports segmentation and filtering by demographic, condition, or response pattern, along with scene definition and timeline annotations for richer reporting and collaboration.
The launch addresses the growing need for faster and smarter creative decisions in the advertising industry. With scalable testing options and predictive benchmarking, marketing teams can reduce waste and gain confidence in their creative performance.
About iMotions
Founded in 2005 and headquartered in Copenhagen, iMotions has developed the world's leading human behavior research software platform. More than 1,500 organizations around the world – from leading academic institutions to global brands and highly respected healthcare organizations – use iMotions to access real-time and nonconscious emotional, cognitive and behavioral data. By integrating and synchronizing all types of sensors into a single platform, iMotions provides researchers with access to deeper and richer insights – and the most complete picture of human behavior
© 2026 CMO Thinks. All rights reserved.