Source : EinPresswire

JWX, a technology company specializing in connecting premium content with engaged consumers and advertisers, has announced an exclusive agreement with QuantumPath, an agentic media planning and buying platform. This partnership introduces a multi-DSP agentic cross-platform orchestration layer, providing an independent infrastructure that operates above existing buying platforms. The integration is designed to help agencies and advertisers significantly reduce the manual labor associated with building and optimizing campaigns while minimizing errors across various DSPs.

Streamlining Cross-Platform Campaign Orchestration

The introduction of QuantumPath’s technology allows JWX to offer advertisers automated and granular control over performance across leading integrated platforms. Currently, media traders often distribute campaigns across multiple DSPs, a manual process that can consume an entire day for a single campaign brief. The new agentic layer aims to normalize setup and enforce accuracy across these disparate systems without requiring advertisers to replace their existing tools.

“Since the invention of the original JWPlayer, JWX has been committed to continuous innovation. Agentic technology is just the newest frontier,” said John Nardone, CEO of JWX. “For agencies and advertisers, Quantum Path delivers dramatically faster, more accurate campaign execution and control across every major buying platform, without having to replace a single tool they already rely on. Combined with our publisher network and the behavioral signals it generates, advertisers will benefit from increased working dollars and stronger ROI.”

AI-Driven Decisioning and Operational Efficiency

QuantumPath operates as an agentic platform powered by AI-driven decisioning, focusing on automating buyer processes and reducing operational complexity. By providing a unified orchestration layer, the platform surfaces cross-platform intelligence that individual DSPs cannot provide on their own. This activation layer is intended to make sophisticated campaigns more effective by leveraging JWX’s network and granular behavioral insights.

According to industry data, the platform has already seen significant adoption. “In 2025, QuantumPath addressed agency requirements to orchestrate fully-agentic campaigns across multiple DSPs,” said Jeff Hirsch, CEO of QuantumPath. “Today, the platform supports more than 12 of the 14 critical media workflows identified in the IAB’s 2025 State of Data Report—spanning campaign setup, pacing, anomaly detection, optimization, and unified reporting. Since April 1, 2025, we’ve supported 233 campaign setups and governed 381 live campaigns across more than a dozen advertising platforms.”

Expanding Publisher Capabilities and Monetization

In addition to enhancing buyer workflows, JWX continues to focus on empowering publishers to transform and monetize storytelling. Following its acquisition of Aug X Labs, JWX enables publishers to utilize AI-assisted video studios to create narrative-driven media. This allows for the creation of premium creative assets that can be monetized effectively while maintaining brand trust and user experience.

The partnership with QuantumPath provides the scale and global footprint necessary to bring agentic automation to the broader advertising market. As the industry transitions from manual UI-based execution to automated systems, this collaboration positions both companies to lead the shift toward more efficient, data-driven media buying and selling environments.

 

About JWX

JWX’s mission is to provide technology that empowers media businesses to connect their content with consumers across every platform. We help publishers transform content into multi-format experiences, reach audiences wherever attention moves, and strengthen monetization in a fragmented landscape. As part of the broader ecosystem, JWX also supports streaming companies and advertisers with solutions built for how modern media is distributed and consumed. Learn more at www.jwx.com.

 

About QuantumPath AI

QuantumPath is a team of seasoned media operators who have experienced firsthand the challenges of fragmented platforms and inefficient workflows. Built as a smart, agentic orchestration layer, QuantumPath unifies and coordinates best-in-class setups and solutions—empowering traders and organizations to fully harness the power of the digital ecosystem. Dedicated to helping organizations of all sizes keep pace with the accelerating speed and complexity of modern advertising, QuantumPath delivers precision, power, and seamless coordination to meet today’s fast-moving demands.