KNOREX Ltd., a leading provider of AI-driven cross-channel programmatic advertising execution solutions, has announced the launch of KAI Assist within its flagship advertising management execution platform, KNOREX XPO. With complete rollout by the end of this month, the new capabilities introduce a conversational, natural language interface designed to streamline end-to-end digital advertising workflows from campaign creation and audience targeting to real-time optimization.
Building on this momentum, KNOREX will also release the KNOREX XPO MCP Server in October 2026. By leveraging the Model Context Protocol, this integration enables enterprise clients and agency partners to natively connect platforms like Anthropic's Claude and OpenAI models directly to their advertising infrastructure, allowing users to execute complex cross-channel campaigns using everyday language.
As digital advertising grows increasingly complex across the Open Internet and walled gardens, marketers face mounting operational overhead. KAI Assist addresses this friction by letting users bypass traditional, multi-layered dashboard navigation. Advertisers can issue plain-text commands to spin up campaigns, adjust parameters, and refine audience targeting segments instantly.
The introduction of the KNOREX XPO MCP Server takes this a step further by bridging external AI models directly with live campaign data and execution environments. Clients utilizing Claude or OpenAI can turn on the XPO MCP server to bridge high-level strategy and low-level programmatic execution, allowing their trusted AI tools to query performance metrics, interpret cross-channel analytics, and orchestrate marketing adjustments securely within a unified workflow.
KNOREX is redefining how advertising operations are handled by turning conversational language into the primary interface. The new offerings are designed to help marketing teams focus on strategy while the technology handles complex execution underneath.
"AI is truly the new UI," said Abhishek Kumar, VP of Product and Engineering at KNOREX. "We are moving away from forcing marketers to click through endless dashboard menus and configuration screens. With KAI Assist and our new MCP server integration, conversational language becomes the interface, allowing our users to focus entirely on strategy while the technology handles the complex execution underneath. We believe this should help to drastically streamline and cut down on the tedious clicks to getting ad campaigns up and running. The integration of conversational AI and MCP architecture marks a massive leap forward in how advertising operations are handled. By letting marketers speak directly to their campaigns—whether through KAI Assist or via external foundational models like Claude and OpenAI—we are removing technical barriers and turning intent into execution faster than ever before."
KAI Assist, launching September 2026, is a native conversational interface built directly into KNOREX XPO, allowing marketers to build, launch, and optimize campaigns using natural language. Knorex XPO MCP Server, available October 2026, implements Model Context Protocol support to allow seamless integrations with enterprise AI ecosystems, including Claude and OpenAI.
The combined solution enables streamlined cross-channel execution, enabling marketing teams to manage multi-channel media buys through straightforward dialogue, reducing manual operations and accelerating time-to-market for campaigns across social media, search, CTV/OTT, video, audio, display, native, and digital-out-of-home advertising. Both KAI Assist and the KNOREX XPO MCP Server will be available to current and enterprise XPO users starting in their respective rollout phases.
The launch marks a significant advancement in AI-driven marketing technology, positioning conversational AI as the new UI for programmatic advertising and helping B2B marketers turn intent into execution faster than ever.
About KNOREX Ltd.
Founded in 2009, KNOREX Ltd. is a B2B technology company that provides AI-driven cross-channel programmatic advertising products and solutions. The Company's flagship platform, KNOREX XPO™, is an AI-powered, cloud-based programmatic advertising technology platform that enables marketers to efficiently plan, execute, and optimize cross-channel ad campaigns across a diverse range of digital media, including social media, search, CTV/OTT, video, audio, display, native, and digital-out-of-home (DOOH) advertising.
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