LiveRamp has expanded its Cross-Media Intelligence solution to enable cross-media campaign measurement across Meta and additional channels, including connected TV (CTV), programmatic, social, and audio. The enhancement allows brand marketers to measure campaign performance across a broader range of media investments through a unified reporting framework powered by first-party data.
The expanded capabilities are designed to help marketers gain a comprehensive view of campaign performance by combining Meta campaign data with other media channels, enabling more informed optimization and investment decisions across the marketing mix.
With the latest update, marketers can integrate Meta campaign data into their existing cross-media measurement workflows using the LiveRamp Clean Room. The solution provides de-duplicated attribution and incrementality measurement while enabling unified reporting based on first-party data.
By connecting campaign data across multiple channels, organizations can evaluate campaign reach, frequency, creative performance, audience engagement, and campaign objectives within a single reporting environment. This approach helps marketers compare performance across platforms and identify opportunities to improve overall marketing effectiveness.
“What’s been really valuable for Hill’s is to build the perspective which matters to us in our media strategy and breadth,” said Tarang Jain, Senior Director of Media at Hill’s Pet Nutrition. “If we want to see the reach, frequency, incrementality, or how a platform like Meta is performing best, we can go and do that. That is really valuable because we can’t get that slice of data anywhere else.”
According to LiveRamp, brands including Hill's Pet Nutrition have already begun using Cross-Media Intelligence to measure campaign performance across Meta alongside their broader media investments. The unified approach enables marketers to generate more comprehensive campaign insights while supporting data-driven optimization decisions across multiple channels.
“Cross-Media Intelligence was built to give brand marketers the single, trusted view of campaign performance that they’ve chased for so long, and now helps marketers to make informed decisions across Meta and other media,” said Christine Grammier, VP, Product at LiveRamp. “With Meta now available as a reporting source within Cross-Media Intelligence marketers can better understand campaign performance across more of their media mix using secure, interoperable workflows.”
As marketers continue to manage increasingly fragmented advertising environments, interoperable measurement has become an important priority for evaluating campaign effectiveness across multiple platforms.
LiveRamp stated that its neutral clean room serves as the foundation for Cross-Media Intelligence, allowing publishers and brands to participate in secure measurement workflows while maintaining control over their data. The expanded solution provides marketers with a more complete and comparable view of campaign performance across media channels, supporting improved decision-making and more effective media investment strategies.
LiveRamp is shaping the future of responsible data collaboration between the world’s leading brands, retailers, financial services providers, and healthcare innovators. As consumers embrace new AI-driven experiences, the LiveRamp data collaboration network exponentially expands the breadth and accuracy of the data on which marketing AI capabilities operate, powering deeper customer insight and measurable performance on a global scale.
LiveRamp is headquartered in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com.
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