Source : Business Wire

LoopMe, a leader in brand performance, has announced the launch of Chartboost Direct, a new solution designed to help mobile app publishers accelerate growth through direct access to brand demand. By positioning itself as a connection point between web SSPs, ad tech, and mobile applications, LoopMe aims to establish Chartboost Direct as a primary brand SDK for in-app environments. The launch comes at a time of shifting consumer behavior, as research indicates that a growing number of GenAI users are spending less time on the traditional web and more time within mobile gaming applications.

Bridging the Gap Between Brands and In-App Ecosystems

Historically, the in-app advertising ecosystem was primarily built for performance-driven user acquisition rather than the specific data, measurement, and signal requirements of brand advertisers. Chartboost Direct addresses this by providing publishers with the infrastructure to integrate brand demand directly and at scale. This integration functions within a publisher's current ad technology stack, requiring no fundamental changes to their existing setup.

The toolkit is powered by LoopMe’s patented AI optimization, which focuses on brand performance to improve publisher yield. This provides a new revenue path for mobile apps as traditional web traffic begins to see a decline in certain demographics.

Core Features for Enhanced Publisher Yield

Chartboost Direct introduces several key features aimed at streamlining the transaction between publishers and brand partners:

• Direct Pay: Allows publishers to contract and receive payments directly from participating brand SSP partners via existing Chartboost SDK integrations.

• Direct Deals: Enables the creation of new ad placements with PMP deal IDs called directly from a publisher's ad-server, establishing a direct link to premium brand DSPs.

• Marketplace Deals: Gives publishers the ability to package inventory using deal IDs within mediation auctions, adding critical signals to transact with brand demand partners dynamically.

“Traditionally, premium mobile supply has been blocked by reseller constraints or lack of interoperable buying signals,” comments Mike Laband, Group SVP, US Revenue at Magnite. “Chartboost Direct now brings SSPs and brands an alternative path directly into quality in-app publisher environments. AI-enriched bid-streams will provide publishers with built-in, accurate brand signals, measurement, and data, enhancing the user experience."

AI-Driven Growth and Market Evolution

The shift toward agentic and AI-driven tools is fundamentally changing how users discover information, which in turn impacts where brands must allocate their budgets. LoopMe’s research suggests that nearly three-in-ten users now favor AI tools over traditional search, further emphasizing the need for brands to find high-quality inventory sources beyond the open web.

Stephen Upstone, CEO and Founder of LoopMe, noted: “As web traffic declines, brands need new inventory sources to replace web, but these often require direct supply, and we see reseller traffic being penalized through SPO. At the same time, publishers want brand demand programmatically, but have limitations through their current tech stacks.”

By offering higher CPMs, cleaner supply paths, and faster rendering for display and video formats, Chartboost Direct seeks to provide a more sustainable model for mobile app monetization. The inclusion of first-party DMP access and user demographic analytics further ensures that publishers can provide the transparency that global brands require for large-scale investment.

 

About LoopMe

LoopMe is the global leader in brand performance, redefining brand advertising for the digital and app ecosystem. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven't previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands. Our vision is to change advertising for the better, by building technology that will redefine brand advertising. LoopMe was founded in 2012 and is headquartered in the UK, with global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Sydney, Melbourne, Dnipro, Krakow, Beijing, Shanghai and Hong Kong.