StackAdapt has introduced its new Economic Impact Report, a self-service, in-platform measurement solution designed to help advertisers measure and optimize real-world economic outcomes while campaigns are still running. The solution enables marketers to move beyond traditional campaign metrics and post-campaign reporting by delivering transaction-backed insights directly within the media buying workflow.
Designed primarily for travel marketers, destination organizations, tourism boards, and brands with location-based marketing objectives, the Economic Impact Report provides continuous visibility into business performance, allowing advertisers to make data-driven optimization decisions throughout the campaign lifecycle.
The Economic Impact Report connects media exposure with actual consumer spending, enabling advertisers to understand how advertising investments contribute to measurable business outcomes. Unlike conventional campaign reporting that focuses on impressions, clicks, or engagement metrics, the solution links advertising exposure with aggregated consumer spending behavior through modeled attribution.
The platform is powered by Affinity Solutions' permissioned transaction data, covering more than 150 million credit and debit cards, 100 million consumers, 86 billion transactions, over $4 trillion in spending, and more than 5,000 brands across approximately 25% of the U.S. adult population.
The solution enables advertisers to measure several key business performance indicators, including:
These insights allow marketers to optimize campaigns based on revenue generation and business outcomes rather than relying solely on engagement metrics or waiting for post-campaign analysis.
"Marketers have long known their campaigns drive real economic value, but proving that impact has often required waiting until a campaign ends," said Michael Shang, SVP of Advertising Technologies at StackAdapt. "With the Economic Impact Report, we're bringing transaction-backed measurement directly into the platform so advertisers can measure business outcomes, optimize campaigns while they're running, and make smarter investment decisions faster."
The Economic Impact Report is now fully self-service and available directly within the StackAdapt platform. Advertisers can configure measurement in minutes, access reporting within their existing workflow, and continuously monitor campaign performance while campaigns remain active.
The solution also supports long-term planning by helping advertisers use ongoing campaign insights to guide future media investment decisions.
“Deterministic credit and debit card transaction data offers a powerful lens into real consumer behavior, but it’s most impactful when marketers can connect those insights to media ROI,” said Kalyan Lanka, Chief Product Officer at Affinity Solutions. “Together with StackAdapt, we’re enabling advertisers to move beyond proxy metrics and closed-system reporting by tying media exposure to real-world purchase outcomes. That closed-loop visibility allows brands to measure what happened after media exposure, optimize campaigns in-flight and drive growth.”
For organizations responsible for demonstrating measurable economic value to stakeholders or public funding bodies, the Economic Impact Report offers continuous visibility into revenue, visitor activity, and transaction performance. By replacing delayed reporting and proxy metrics with ongoing measurement, advertisers can make more informed media investment decisions while campaigns are still in progress.
StackAdapt is the leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue. Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels—including CTV, DOOH, display, native, audio, email, and more—into one seamless experience. The platform makes it easy to find the right audience, personalize creative, run campaigns, optimize, and measure results in one place. Trusted by the most forward-thinking brands and agencies, StackAdapt combines speed of innovation, deep vertical expertise, and partnership that powers real business growth. For further information, visit www.stackadapt.com.
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