Videowise, the video commerce and conversion platform used by more than 4,000 brands, today announced AI Visibility, a new solution built to make a brand's user generated video content readable, citable, and rankable by large language models. The launch includes two products: AEO (Answer Engine Optimization) and YouTube GEO (Generative Engine Optimization). Launching exclusively for Shopify brands, the new suite turns TikTok, Instagram, and UGC videos into structured, hyper-optimized content that ChatGPT, Perplexity, and Google Gemini can cite.
Shoppers increasingly start with AI answers instead of search results. The most persuasive brand content, short-form video on TikTok and Instagram, creator reviews, and UGC, is mostly invisible to AI engines. DTC brands are sitting on thousands of authentic UGC videos that are completely invisible to LLMs. Videowise has been a pioneer of shoppable video for ecommerce since 2020. With AI Visibility, it is opening a new frontier: making a brand's user generated video content finally visible for AI engines.
AI Visibility closes that gap. Videowise extracts and analyzes both audio and image, frame by frame, using vector video search, and turns every video into content AI engines can read, cite, and rank.
With AEO, Videowise builds a UGC Wiki on the brand's own store: an authentic generated content wiki made of questions and answers drawn from hyper-optimized, structured information from real customer and creator videos. At a time when AI-generated fake UGC is flooding the internet, Videowise takes the opposite position with AGC (authentic generated content). This is the voice of real people, and every piece of it is aligned with the brand's SEO and AI search visibility strategy. Through social listening, brands can also cite positive third-party videos that mention them, with attribution and links back to the original creators.
With YouTube GEO, Videowise uses clips from a brand's existing video content to create new hyper-optimized YouTube videos with LLM-optimized metadata, all aligned with the brand's visibility strategy. YouTube is one of the most cited sources in AI answers, especially by Gemini and now brands can take full advantage of this in a seamless way.
The launch extends what Videowise already does best: turning video into revenue. As a conversion rate optimization engine, Videowise drives on average 5-35% conversion uplift for DTC brands. Skullcandy saw a 7.9% increase in revenue per session using UGC with Videowise. AI Visibility takes that same authentic content upstream, to the moment shoppers ask AI what to buy.
"DTC brands are sitting on hundreds, sometimes thousands, of authentic UGC videos that are completely invisible to LLMs," said Claudiu Cioba, founder and CEO of Videowise. "All those real voices, and AI can't hear a single one. We built Videowise AI Visibility to change that, not with AI-generated fake UGC, but with real people and real videos."
Videowise pioneered shoppable video. With AI Visibility, it is inventing the next category: making authentic video content visible to LLMs.
About Videowise
Founded in 2020 by Claudiu Cioba, Videowise is a video commerce and conversion rate optimization engine used by more than 4,000 brands, and a top live shopping solution. Videowise turns video into revenue, driving 5-35% conversion rate uplift for DTC brands. The company pioneered shoppable video for ecommerce and is backed by Slack Fund (Salesforce Ventures) and current and former Meta executives.
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