ZoomInfo Helps Redwood Logistics Reduce CPC by Nearly 99%

ZoomInfo has announced that Redwood Logistics, a provider of modern supply chain solutions, significantly improved its go-to-market (GTM) performance by leveraging the company's AI-powered platform. According to ZoomInfo, Redwood reduced its cost per click (CPC) by nearly 99%—to as low as $1.20—while enhancing campaign efficiency, data quality, and lead management across its sales and marketing operations.

The results demonstrate how unified customer data and automated workflows can help organizations optimize marketing performance while improving collaboration across revenue teams.

Redwood Logistics Modernizes Its Go-to-Market Operations

As Redwood Logistics sought to streamline its go-to-market technology stack, the company identified several operational challenges, including disconnected systems, inconsistent customer data, and inefficient lead management processes.

The organization also encountered limitations with its previous intent data solution, which required manual data transfers due to CRM integration challenges. As a result, account information remained fragmented, onboarding required extensive effort, and the platform did not meet operational expectations during a 90-day pilot program.

To address these issues, Redwood focused on consolidating its technology ecosystem, improving data quality, and creating more efficient workflows across sales, marketing, and operations.

Unified Data Improves Campaign Performance

Redwood expanded its use of ZoomInfo's data management and enrichment capabilities to standardize customer records across systems and establish a consistent data foundation throughout its CRM and marketing automation environment.

According to ZoomInfo, the unified data strategy enabled:

• More accurate audience targeting for paid and owned marketing campaigns.
• Improved CRM data consistency across business systems.
• Automated lead routing based on strategic assignment rather than manual selection.
• Faster lead distribution as the sales development team expanded.

The improved data quality also supported stronger campaign optimization and more efficient sales processes.

Marketing and Sales Efficiency See Measurable Gains

ZoomInfo reported several performance improvements achieved by Redwood Logistics, including:

• Cost per click reduced to as low as $1.20, representing nearly a 99% decrease.
• 310% increase in clickthrough rate (CTR).
• 350% increase in average campaign impressions.
• 20 to 25 hours saved each week by eliminating manual CRM research, verification, and data updates.
• Higher conversion rates from enriched and strategically routed leads.

The organization now operates from a unified source of customer data, enabling marketing, sales, and operations teams to collaborate more effectively while leveraging buying signals to refine audience targeting, retargeting strategies, and pipeline development.

Building a More Connected GTM Strategy

By consolidating customer data and automating key go-to-market processes, Redwood Logistics has strengthened its ability to deliver targeted engagement throughout the buyer journey. According to ZoomInfo, the initiative highlights the importance of combining high-quality data, automation, and AI-powered insights to improve marketing performance and revenue operations across the organization.

About ZoomInfo

ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry's most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.