Seismic has expanded its AI-assisted outbound prospecting capabilities by leveraging ZoomInfo's all-in-one AI GTM platform to strengthen its go-to-market strategy. By combining AI-driven insights with trusted business data and buying signals, the sales enablement company has streamlined prospecting, improved seller productivity, and enhanced pipeline generation. According to the company, 39% of its active sales pipeline is now attributed to opportunities identified or influenced by ZoomInfo's buying signals.
For more than five years, Seismic has relied on ZoomInfo to power its outbound sales strategy with accurate business data, buying signals, account research, and personalized messaging. Its outbound model depends heavily on business development representatives and outside sales teams to generate the majority of its sales pipeline.
While experienced sellers consistently achieved strong results using these capabilities, Seismic sought to make those best practices accessible across its broader go-to-market organization. The company also reinforced AI adoption as a strategic priority by incorporating its usage into employee performance discussions and management check-ins.
To scale successful prospecting practices, Seismic integrated AI-assisted prospecting with the ZoomInfo data already used by its sales teams. Instead of requiring individual representatives to manually research accounts, the AI delivers actionable insights by identifying the right prospects, recommending optimal engagement timing, and suggesting personalized messaging.
The platform combines Seismic's CRM data with ZoomInfo's external buying signals to create account-specific and persona-based outreach. This enables newer sales representatives to access the same level of account intelligence that experienced sellers traditionally developed through manual research while remaining within their existing workflow and technology stack.
According to the company, the implementation has produced measurable improvements across its sales organization. User surveys found that Seismic attributes 39% of its active pipeline to opportunities identified or influenced by ZoomInfo signals. Sales teams also reported a 54% increase in productivity while saving an average of 11.5 hours each week.
Seismic further reports improvements in speed to lead, more targeted prospect engagement, and stronger response rates from high-value prospects as a result of the AI-assisted approach.
Seismic continues to position ZoomInfo as a core component of its go-to-market technology stack rather than relying on multiple standalone point solutions. The company believes a focused platform strategy enables its sales organization to scale more effectively while supporting future AI innovation and evolving business requirements.
The collaboration reflects the growing role of AI-powered sales intelligence and buying signals in helping organizations improve outbound prospecting, increase sales efficiency, and accelerate revenue growth.
Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. From the world's largest enterprises to startups and small businesses, more than 2,000 organizations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.
ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry's most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.
© 2026 CMO Thinks. All rights reserved.
