ZoomInfo has expanded access to its API by making it available to all customers, including trial accounts, strengthening its native integration with Zapier. The move enables organizations to combine ZoomInfo's verified B2B intelligence with Zapier's AI orchestration platform, allowing teams to automate workflows, enrich records with trusted data, and respond to buying signals without requiring extensive technical resources. The expanded availability is designed to simplify workflow automation while helping sales, marketing, and revenue operations teams act faster on high-intent opportunities.
Previously limited to select paid plans, ZoomInfo's API is now accessible across all customer accounts. Through the native ZoomInfo app in Zapier, users can integrate verified company and contact data directly into automated workflows.
Powered by GTM.AI, ZoomInfo's headless go-to-market (GTM) context layer, the integration allows customers to connect their ZoomInfo account once and use its data across any Zapier workflow. Organizations can trigger workflows based on ZoomInfo buying signals or use verified intelligence to enrich records across their technology stack.
ZoomInfo's data graph includes more than 100 million companies, over 500 million contacts, and billions of buying signals, providing businesses with extensive B2B intelligence for automation and decision-making.
"ZoomInfo has the signal every revenue team is chasing — Zapier turns that signal into action instantly, in whatever tool a rep already lives in. Opening the API to every customer means any team, developer or not, can build a workflow that catches a buying signal, enriches the record, and gets a rep moving in minutes. That's thousands of mutual customers who just got faster."
— Navid Zolfaghari, Chief Sales Officer, Zapier
The expanded integration enables revenue operations teams to automate processes using real-time buying signals. For example, organizations can create workflows that automatically trigger when a high-intent buying signal is detected, enrich lead information with verified data, and update customer relationship management (CRM) systems before opportunities lose momentum.
Marketing teams can also automate webinar follow-up by enriching registrant records, applying lead scoring, and enrolling prospects into nurture sequences without requiring manual intervention. According to ZoomInfo, removing API access limitations creates greater opportunities for its shared customer base with Zapier to adopt workflow automation.
"Zapier customers have been asking for deeper ZoomInfo data inside their workflows for years. Opening API access to every account, including trial, means any team can build that automation the same day they connect the app."
— Dennis Sevilla, EVP & CMO at ZoomInfo
The Zapier integration joins ZoomInfo's expanding ecosystem of AI-powered connections supported by GTM.AI, including Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, Claude, and ChatGPT. Because each integration draws from the same GTM Context Graph, organizations can access consistent, verified data across multiple business applications.
The native integration also maintains ZoomInfo's existing permission controls and audit logging, allowing organizations to incorporate verified data into automated workflows while preserving governance and user access policies. Additionally, the app retrieves live ZoomInfo data directly rather than relying on manual exports or periodically updated lists, helping ensure information remains current.
By opening API access to every customer, ZoomInfo is making its AI-powered B2B data and automation capabilities more broadly available to organizations seeking to streamline go-to-market operations. The integration with Zapier enables businesses to automate lead enrichment, accelerate sales engagement, and improve marketing workflows using verified intelligence, while reducing reliance on manual processes and custom development.
ZoomInfo, the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry's most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.
GTM.AI is ZoomInfo's headless GTM context layer. It is the API and Model Context Protocol home for AI agents, powering integrations across Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, Claude, ChatGPT, and dozens more.
© 2026 CMO Thinks. All rights reserved.
