You’ve worked at the intersection of SEO, product, and data. How do you bring that full-stack mindset to marketing leadership now?

I bring a deep SEO foundation with a product mindset. That’s why I prioritize sustainable growth loops over one-off campaigns. My background helps me connect with technical buyers like SEOs and speak their language. My focus is building systems that scale, not just short-term wins.

What exactly does “brand performance on AI search platforms” mean? Why should marketers start caring about it now?

AI platforms like ChatGPT are already influencing buying decisions. In B2B SaaS, some brands now get as many leads from AI as from Google! If your product isn’t mentioned in these conversations, you’re not even in the consideration set.

Beyond product use cases, how is Peec AI tapping into AI to improve its own marketing?

We use AI deeply but intentionally. From brainstorming ideas with ChatGPT to generating consistent blog images in Midjourney, AI helps us move faster and stay creative. It’s integrated into vendor calls, note-taking, and testing variations – all in service of human-first marketing.

In a space like AI search, where awareness is still evolving, how are you approaching mindshare and category education?

In some segments, awareness is already high – our job is to explain how we’re different from competitors: more reliable data, deeper insights, and more actionable outputs.

It’s less about “what is AI search” and more about “why Peec AI is the best lens on it.”

How do you approach quarterly planning in such a fast-changing category? What stays fixed and what stays fluid?

Peec AI is 13 months old. The only quarterly planning we do is some cornerstones of our product roadmap and hiring.

About 40% is structured execution. The rest is a rapid response to shifts from players like ChatGPT, Google, or our own roadmap.

Is there a tool or platform you feel B2B tech marketers rely on too much or not enough?

I still meet a lot of marketers who drastically underestimate how much a tool like ChatGPT can make them more efficient in everyday tasks.

I also meet a lot of marketers who over-rely on outdated KPIs. In a world of bots, privacy tools, and agentic browsing, you’ll never get one clean traffic number. Marketers need to shift focus from false precision to actionable signals.

If you had 30 seconds to pitch Peec AI to a CMO at a Fortune 100 company, what would you say?

Your buyers are asking ChatGPT instead of Google. They are making decisions without ever seeing your website. Peec AI shows you whether LLMs are mentioning your brand, using your content, and influencing buying decisions. We also show you exactly which sources led to high visibility for your competitors or negative sentiment for your brand.